Marketing

The Marketing program prepares students for exciting jobs in sales, digital marketing and marketing management.
Lake Region State College offers a Certificate and an Associate in Applied Science (AAS) degree in marketing. Students also can go the route of an Associate in Arts in Business Administration with an emphasis on marketing. 

These options provide a balanced education that will equip students for today's job market. The program of study requires students to complete general education courses and program requirements. These courses have been carefully selected to help you develop a working knowledge of the principles of marketing in a business environment.

As a graduate of the Marketing program, students will be able to:
•    Demonstrate a comprehensive knowledge of marketing functions.
•    Demonstrate selling competencies.
•    Understand the elements of sales promotion and prepare a sales promotion plan.
•    Understand the free enterprise system.
•    Understand the importance of customer relationship building.
•    Demonstrate an understanding of retail promotions.
•    Identify employment opportunities and apply employment-seeking skills.

Associate in Applied Science Degree    
ACCT 200 Elements of Accounting I 3
ACCT 201 Elements of Accounting II  
ACCT 218 Computer Application in Business 3
BADM 201 Principles of Marketing 3
BADM 202 Principles of Management 3
BADM 210 Advertising I 3
BADM 240 Sales 3
BADM 241 Sales Management 3
BADM 260 Principles of Retailing 3
BADM 265 Digital Marketing 3
BADM 280 Personnel Management 3
BADM 291 Career Seminar 1
BUSN 170 Entrepreneurship 3
COMM 110 Fundamentals of Public Speaking  
BOTE 214 Business Reports and Communications 3
CSCI 101 Introduction to Computers 3
ENGL 110 College Composition I 3
ENGL 120 College Composition II  
ENGL 125 Introduction to Professional Writing 3
PSYC 100 Human Relations in Organizations 3
Approved Electives   3
*General Education Humanities and Social Science 3
*General Education Math, Scienceand Computer Science 3
*General Education Physical Education (HPER) 2
TOTAL CREDITS   61

 

Certificate    
BADM 201 Principles of Marketing 3
BADM 210 Advertising I 3
BADM 240 Sales 3
BADM 260 Principles of Retailing 3
BADM 265 Digital Marketing 3
BADM 291 Career Seminar 1
BADM 294 Related Studies 2
COMM 110 Fundamentals of Communication  
BOTE 214 Business Reports and Communications 3
CSCI 101 Introduction to Computers 3
ENGL 110 College Composition 3
PSYC 100 Human Relations in Organizations 3
Approved BOTE/BUSN Electives 3
TOTAL CREDITS 33