Marketing

Program Description

The Marketing program prepares students for exciting jobs in sales, digital marketing and marketing management.
Lake Region State College offers a Certificate and an Associate in Applied Science (AAS) degree in marketing. Students also can go the route of an Associate in Arts in Business Administration with an emphasis on marketing. 

These options provide a balanced education that will equip students for today's job market. The program of study requires students to complete general education courses and program requirements. These courses have been carefully selected to help you develop a working knowledge of the principles of marketing in a business environment.

As a graduate of the Marketing program, students will be able to:

  • Demonstrate a comprehensive knowledge of marketing functions.
  • Demonstrate selling competencies.
  • Understand the elements of sales promotion and prepare a sales promotion plan.
  • Understand the free enterprise system.
  • Understand the importance of customer relationship building.
  • Demonstrate an understanding of retail promotions.
  • Identify employment opportunities and apply employment-seeking skills.

Program Curriculum

ACCT 200 Elements of Accounting I 3
ACCT 201 Elements of Accounting II 3
BADM 201 Principles of Marketing 3
BADM 202 Principles of Management 3
BADM 210 Advertising I 3
BADM 240 Sales 3
BADM 241 Sales Management 3
BADM 260 Principles of Retailing 3
BADM 265 Digital Marketing 3
BADM 280 Personnel Management 3
BADM 291 Career Seminar 1
BOTE 214 Business Reports and Communications OR 3
COMM 110 Fundamentals of Public Speaking  
BUSN 170 Entrepreneurship 3
CSCI 101 Introduction to Computers 3
ENGL 110 College Composition I 3
ENGL 120 College Composition II OR 3
ENGL 125 Introduction to Professional Writing  
PSYC 100 Human Relations in Organizations OR 3
PSYC 111 Introduction to Psychology  
Electives   3
General Education Humanities and Social Science 3
General Education Math, Science and Computer Science 3
General Education Physical Education (HPER/University 101) 2
TOTAL AAS CREDITS 61
BADM 201 Principles of Marketing 3
BADM 210 Advertising I 3
BADM 240 Sales 3
BADM 260 Principles of Retailing 3
BADM 265 Digital Marketing 3
BADM 291 Career Seminar 2
BOTE 214 Business Reports and Communications OR 3
COMM 110 Fundamentals of Communication  
CSCI 101 Introduction to Computers 3
ENGL 110 College Composition 3
PSYC 100 Human Relations in Organizations 3
TOTAL CERTIFICATE CREDITS 32

Faculty

Cindy Brown, Assistant Professor
Marketing
Cindy.M.Brown@lrsc.edu