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68

Lake Region State College

Academic Information

CSCI 161

3

CSCI 172

3

MATH 165

4

Subplan 3 - VCSU Bachelor degree

CIS 105

3

CIS 229

3

CIS 269

3

CIS 281

3

Subplan 4 - Office Technologies

(GFAFB campus only)

BOTE 147

3

BOTE 218

3

CIS 105

3

CIS 130

3

CIS 161

2

CIS 162

2

CIS 224

3

CIS 243

3

CSCI 124

3

CSCI 160

3

CSCI 161

3

CSCI 172

3

Marketing

The marketing industry offers exciting

job opportunities for students who have

acquired a sound fundamental knowledge

of the field through advanced study. The

Marketing curriculum prepares individuals

for careers in sales, inventory control,

merchandising and direct marketing.

The Marketingprogram provides a required

program of core courses which stresses

fundamentals and allows students to

pursue topics of special interest through

elective choices. Students may enroll in

the Certificate program or the Associate

in Applied Science Degree program. The

Certificate will be awarded upon completion

of the core curriculum and other required

courses. The AAS Degree will be awarded

upon completion of the core curriculum and

other required courses.

Students may obtain relevant work

experience under the institution’s

cooperative education program or the

internship program. Supervision is provided

jointly by the marketing faculty and the

employer for students in work placements

through these programs.

Students who plan to transfer marketing

courses to a baccalaureate institution are

advised to consult the receiving institution

about course selection.

Certificate

Upon completion, the graduate will be able

to do the following:

Demonstrate knowledge of the

marketing functions to include

definitions, terminology, process, and

channels of distribution

Identify personal characteristics and

competencies necessary for success in

the marketing field

Demonstrate selling competencies

Understand the elements of sales

promotion and prepare a sales

promotion plan

Apply visual merchandising principles to

retail marketing

Apply knowledge of basic current

computer technology to the retail

business and marketing environment

Demonstrate an understanding of the

free enterprise system

Develop an understanding of the

importance of customer relationship

building

Demonstrate an understanding of basic

retailing perspectives including the

magnitude of retailing and the nature of

changes in retailing

Demonstrate an understanding of retail

promotions

Complete assignments related to store

design and atmosphere

Identify employment opportunities and

apply employment seeking skills