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Marketing

  • Associate in Applied Science with 61 total credit hours
    • 20 general education credits required
  • Certificate with 32 total credit hours
  • Offered at Devils Lake Campus, Online-Learning and Grand Forks Air Force Base
  • Eligible for Financial Aid
 

Program Description 

The Marketing program prepares students for exciting jobs in sales, digital marketing and marketing management.

Lake Region State College offers a Certificate and an Associate in Applied Science (AAS) degree in marketing. Both options provide a balanced education that will equip students for today's job market. The program of study requires students to complete general education courses and program requirements. These courses have been carefully selected to help you develop a working knowledge of the principles of marketing in a business environment.

As a graduate of the Marketing program, students will be able to:

  • Demonstrate a comprehensive knowledge of marketing functions.
  • Demonstrate selling competencies.
  • Understand the elements of sales promotion and prepare a sales promotion plan.
  • Understand the free enterprise system.
  • Understand the importance of customer relationship building.
  • Demonstrate an understanding of retail promotions.
  • Complete assignments related to store design and atmosphere.
  • Identify employment opportunities and apply employment-seeking skills.

Course Overview

Associate in Art Transfer Degree

ACCT 200 Elements of Accounting I 3
ACCT 201 Elements of Accounting II or
BOTE 188 Computerized Accounting 3
BADM 201 Principles of Marketing 3
BADM 202 Principles of Management 3
BADM 210 Advertising I 3
BADM 240 Sales 3
BADM 241 Sales Management 3
BADM 260 Principles of Retailing 3
BADM 265 Digital Marketing 3
BADM 280 Personnel Management 3
BADM 291 Career Seminar 1
BADM 294 Related Studies 2
BUSN 170 Entrepreneurship 3
COMM 110 Fundamentals of Public Speaking or
BOTE 214 Business Reports and Communications 3
CSCI 101 Introduction to Computers 3
ENGL 110 College Composition I 3
ENGL 120 College Composition II or
ENGL 125 Introduction to Professional Writing 3
PSYC 100 Human Relations in Organizations 3
Approved BOTE and BUSN Electives 3
*General Education Humanities and Social Science 3
*General Education Math, Scienceand Computer Science 3
*General Education Physical Education (HPER) 2
TOTAL CREDITS 62

 

Certificate

BADM 201 Principles of Marketing 3
BADM 210 Advertising I 3
BADM 240 Sales 3
BADM 260 Principles of Retailing 3
BADM 265 Digital Marketing 3
BADM 291 Career Seminar 1
BADM 294 Related Studies 2
COMM 110 Fundamentals of Communication or
BOTE 214 Business Reports and Communications 3
CSCI 101 Introduction to Computers 3
ENGL 110 College Composition 3
PSYC 100 Human Relations in Organizations 3
Approved BOTE/BUSN Electives 3
TOTAL CREDITS 33

Admission Process

1. Application for Admission:

  • Choose your student type. If unsure of your student type clickherefor more information
  • A one time application fee of $35 is required

2. High School Transcript Request Form or GED test results
3. ACTorCompass Testing
4. College Transcripts, if applicable:

  • College transcripts can be requested from Registrar's Office of the institution granting the credits, or
  • Order transcripts from theNational Student Clearinghouse. Cost is $5 per transcript with a possible fee for shipping and handling

Bachelor of Science in Marketing: Mayville State University outreach campus makes it possible for students to earn a Bachelor of Science in Business Administration degree on the Devils Lake campus. You can remain near home, work and family while earning a four-year degree that will open doors to exciting career opportunities.

For more information on Mayville State outreach campus contact Samantha Eastman, MSU Distance Program Coordinator, at (701) 662-1587 or Samantha.Cordrey@mayvillestate.edu.

"Transfer Friendly"

Universities throughout the country are "transfer friendly". It is not uncommon for the AA and AS degrees to be accepted as a block of study in place of specific first and second year course requirements. All first and second year (100 and 200 level) education courses have common names and numbers throughout the North Dakota University System, eliminating the chance of confusion about course equivalence.

Course Planning

Students with the expectation of entering a baccalaureate college should consult the catalog of the degree-granting college and should examine the prerequisites in the fields in which they are interested. Students should confer with their advisor and plan their entire community college courses early in their college career. Students working toward an Associate in Arts degree or Associate in Science degree who do not intend to transfer their credits to another college may select electives from any department provided they meet Lake Region State College requirements.

The Lake Region State College Catalog contains curriculum which attempt to meet the requirements of many different baccalaureate colleges. The curricula are aids in planning your program. In many instances, substitutions or changes may be made, depending upon the needs and background of the student and the specific requirements of the baccalaureate college to which the student intends to transfer. Check with Student Services for specific Articulation Agreements with the four-year college.

General Education Requirement Transfer Agreement (GERTA)

The North Dakota University System (NDUS) General Education Requirement Transfer Agreement (GERTA) was developed to assist students who transfer within NDUS. This agreement states that students who complete their general education coursework at any NDUS institution will be deemed to have completed their general education requirements at any other NDUS institution.

The GERTAs are published in a document called the GERTA Gold and Silver Guide. Students who plan to transfer within the NDUS are encouraged to reference this guide, which can be found on the NDUS website at www.ndus.edu.

For great learning and life experiences, marketing students are encouraged to join the Lake Region State College DECA chapter. The collegiate division of the Distributive Education Clubs of America (DECA) focuses on developing greater understanding and appreciation of marketing and distribution. It is a national organization for college students preparing for careers in marketing, management, and entrepreneurship.

Lake Region State College's active club attends state and international conferences. The college has earned the reputation nationwide as a competition leader, having students advance to final rounds at the National Competition.

 

Check out other Lake Region State College activities and get involved!

Gain Experience

Students may obtain relevant work experience under the College's Cooperative Education program or the Internship Program. Supervision is provided jointly by the marketing faculty and the employer for students in work placements through these programs.

Job Opportunities

According to the U.S. Department of Labor, marketing managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

In North Dakota employment opportunities are expected to grow by 19% between 2008 - 2018, with a median income of $84,100.

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