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Marketing

  • Associate in Applied Science with 61 total credit hours
    • 20 general education credits required
  • Certificate with 32 total credit hours
  • Offered at Devils Lake Campus, Online-Learning and Grand Forks Air Force Base
  • Eligible for Financial Aid
 

Program Description 

The Marketing program prepares students for exciting jobs in sales, digital marketing and marketing management.

Lake Region State College offers a Certificate and an Associate in Applied Science (AAS) degree in marketing. Both options provide a balanced education that will equip students for today's job market. The program of study requires students to complete general education courses and program requirements. These courses have been carefully selected to help you develop a working knowledge of the principles of marketing in a business environment.

As a graduate of the Marketing program, students will be able to:

  • Demonstrate a comprehensive knowledge of marketing functions.
  • Demonstrate selling competencies.
  • Understand the elements of sales promotion and prepare a sales promotion plan.
  • Understand the free enterprise system.
  • Understand the importance of customer relationship building.
  • Demonstrate an understanding of retail promotions.
  • Complete assignments related to store design and atmosphere.
  • Identify employment opportunities and apply employment-seeking skills.

Course Overview

Associate in Applied Science Degree

ACCT 200 Elements of Accounting I 3
ACCT 201 Elements of Accounting II or
BOTE 188 Computerized Accounting 3
BADM 201 Principles of Marketing 3
BADM 202 Principles of Management 3
BADM 210 Advertising I 3
BADM 240 Sales 3
BADM 241 Sales Management 3
BADM 260 Principles of Retailing 3
BADM 265 Digital Marketing 3
BADM 280 Personnel Management 3
BADM 291 Career Seminar 1
BADM 294 Related Studies 2
BUSN 170 Entrepreneurship 3
COMM 110 Fundamentals of Public Speaking or
BOTE 214 Business Reports and Communications 3
CSCI 101 Introduction to Computers 3
ENGL 110 College Composition I 3
ENGL 120 College Composition II or
ENGL 125 Introduction to Professional Writing 3
PSYC 100 Human Relations in Organizations 3
Approved BOTE and BUSN Electives 3
*General Education Humanities and Social Science 3
*General Education Math, Scienceand Computer Science 3
*General Education Physical Education (HPER) 2
TOTAL CREDITS
62

 

Certificate

BADM 201 Principles of Marketing 3
BADM 210 Advertising I 3
BADM 240 Sales 3
BADM 260 Principles of Retailing 3
BADM 265 Digital Marketing 3
BADM 291 Career Seminar 1
BADM 294 Related Studies 2
COMM 110 Fundamentals of Communication or
BOTE 214 Business Reports and Communications 3
CSCI 101 Introduction to Computers 3
ENGL 110 College Composition 3
PSYC 100 Human Relations in Organizations 3
Approved BOTE/BUSN Electives 3
TOTAL CREDITS 33

DECA

For great learning and life experiences, marketing students are encouraged to join the Lake Region State College DECA chapter. The collegiate division of the Distributive Education Clubs of America (DECA) focuses on developing greater understanding and appreciation of marketing and distribution. It is a national organization for college students preparing for careers in marketing, management, and entrepreneurship.

Lake Region State College's active club attends state and international conferences. The college has earned the reputation nationwide as a competition leader, having students advance to final rounds at the National Competition.

Check out other Lake Region State College activities and get involved!

Gain Experience

Students may obtain relevant work experience under the College's Cooperative Education program or the Internship Program. Supervision is provided jointly by the marketing faculty and the employer for students in work placements through these programs.

Job Opportunities

According to the U.S. Department of Labor, marketing managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

In North Dakota employment opportunities are expected to grow by 19% between 2008 - 2018, with a median income of $84,100.

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